HubSpot Inbound Marketing Certification

You are a marketer for a daycare, and a parent fills out a form to enroll their 3-year-old into the program. You add this person into a group labeled “parents of toddlers.” What is this an example of?

Knowledge GlassComments Off on You are a marketer for a daycare, and a parent fills out a form to enroll their 3-year-old into the program. You add this person into a group labeled “parents of toddlers.” What is this an example of?
  • Creating a buyer persona
  • Journey mapping
  • Implicit segmentation
  • Explicit segmentation

Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

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HubSpot Inbound Marketing Certification

Why are chatbots a great tool for strategically using marketing automation and AI?

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They can mitigate friction regarding availability. They are the primary tool for streamlining cadence and content. They are used for journey mapping. They can create buyer personas. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
HubSpot Inbound Marketing Certification

Fill in the blank. Behavioral marketing is the method by which companies target audiences based on their behavior, interests, intentions, geolocation, and other metrics using _________, cookies, search history, and other insights.

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Advertising Web Analytics Funnel reports TikTok Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
HubSpot Inbound Marketing Certification

Fill in the blank: Most tools require you have a confidence threshold of ————, in order to declare a winner in an A/B test.

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78% 85% 90% 95% Download HubSpot Inbound Marketing Certification Exam Answers (PDF)