Your boss asks you to identify your target audience’s preferred channels by collecting feedback. What are the different ways you can collect accurate feedback? Select all that apply.

Why should you create a negative persona?

To prioritize your marketing and sales efforts to the right people To know where to spend your ad budget To better curate a buyer persona story All of the above. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

What are some ways you can deliver personalized experiences to your visitors? Select all that apply.

Tailored Recommendations Email Blasts Dynamic Content Pillar Pages Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

If you don’t have time to conduct thorough research about your target audience’s preferred channels, what is a helpful way to gather information?

Run focus groups. Tap into audience insight tools. Review your analytics. Conduct one-on-one interviews. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)