Fill in the blank. Effective segmentation identifies where your customers are in the ___________, and assists your customers in taking the appropriate next step in their___________.

Blogging, SEO, and social publishing are key pieces to any marketer’s strategy. Which phase of your flywheel can benefit from the implementation of these three strategies?

Delight Engage Attract Consideration Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

What types of questions can marketing attribution answer? Select all that apply.

What was the marketing team’s contribution to generated revenue this year? What assets drove the most leads last quarter? Which type of customers have the highest propensity to return and buy from us again? Why did our search campaigns outperform our social campaigns last month? Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

All Of The Following Are Helpful Ways To Promote Your Pillar Pages On Your Website EXCEPT:

Top navigation A dedicated section with a CTA near the top of the homepage A link on every website page even if the content isn’t relevant All are true Download HubSpot Inbound Marketing Certification Exam Answers (PDF)