HubSpot Inbound Marketing Certification

Customer segmentation is:

Knowledge GlassComments Off on Customer segmentation is:
  • The active research process someone goes through leading up to a purchase.
  • The process by which an anonymous visitor becomes a known lead.
  • Unnecessary for inbound marketing.
  • The process of separating your contacts into smaller groups of similar profiles.

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HubSpot Inbound Marketing Certification

You should conduct buyer persona interviews with all of the following people EXCEPT:

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Your customers. Prospects actively going through the sales cycle. People who never considered your solution. People who considered your solution, but chose a competitor. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
HubSpot Inbound Marketing Certification

When is an appropriate time to conduct a buyer persona interview?

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When the prospect is evaluating your solution A year after the customer purchased your solution After the customer went through onboarding After the customer completed the sales cycle, but before they go through onboarding Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
HubSpot Inbound Marketing Certification

Leveraging the data that’s already accessible to you is a part of which step of implementing behavioral marketing and customer segmentation?

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Define the interactions you want to track. Implement tracking. Analyze and report how people are behaving on your website. Use this information to segment your contacts. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)