- By building awareness of your brand
- By driving online, in-app, in-person, and over-the-phone sales
- By influencing consideration of your products and services
- All of the above
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Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?
To check for status issues To review new keyword opportunities To react to ever-changing external factors To analyze demographic performance Download Google Ads Display Certification Exam Answers (PDF)
Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website. Which option best suits her needs?
Similar Audiences Remarketing In-Market audiences Custom Affinity audiences Download Google Ads Display Certification Exam Answers (PDF)
What are key factors to keep in mind when choosing a bidding strategy for your campaign?
Performance, auctions, and user journey complexities Budget, competition, and user thought processes Location, calls-to-action, and user conversion costs Targeting, auctions, and campaign cost-per-click Download Google Ads Display Certification Exam Answers (PDF)