HubSpot Growth-Driven Design Certification

What Primary Challenge(S) Exist With The Traditional Web Design Process?

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  • The website launch often falls behind schedule and runs over budget.
  • Most decisions about the website are based on assumptions and are from the company’s point of view.
  • Poor results happen because there are minimal improvements made after the launch.
  • A and B
  • A and C
  • A, B, and C

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HubSpot Growth-Driven Design Certification

Which Statement Best Describes The Purpose Of The Strategy Stage?

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Develop an empathetic understanding of your audience’s world and how the website can solve problems along their journey. Gain a deeper understanding of what others in the organization, including stakeholders, value in having on the website. Collaborate with outside industry designers to ensure your new website incorporates the latest design trends. Dive deep into your […]
HubSpot Growth-Driven Design Certification

Imagine Your Team Launched A New Website Three Months Ago, Before You Were Hired. The Website Is Performing Well, But There’s Still Opportunity To Improve Using Growth-Driven Design. Based On This Scenario, Which Is The BEST Approach To Recommend To Your Boss?

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Use the “refresh” method by reviewing the strategy stage, auditing the existing website, developing the list of required updates, and moving into continuous improvement starting with your list of required updates. It’s best to start over from scratch and build a brand new launch pad website using the “80/20” method. This way, you know everything […]
HubSpot Growth-Driven Design Certification

How Many Sprint Cycles Should You Run On Each Focus Area?

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You should run as many sprint cycles as it takes to reach the predetermined focus metric goal of that focus area. The individual sprint cycles are not connected to the performance roadmap in any way. Run a minimum of three sprint cycles during each one of the focus areas. Run a maximum of ten sprint […]