Personalization is important for our larger contextual marketing strategy because it allows us to focus on an individual. By using personalization, we won’t have to create any new content because the user will always see fresh information. Personalization is important for our SEO strategy because it will help our content rank higher in search engine […]
It can’t – contextual marketing should be limited to your targeted emails and not placed on your website. It will generate an individual navigation menu for each visitor. You can add in personalization tokens to help guide the visitor through each page. You can offer the visitor relevant content upfront instead of making them search […]
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