Google Ads Search Certification Answers

Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the quality score of his ads? (Choose two.) Select All Correct Responses

Sara TaylorComments Off on Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the quality score of his ads? (Choose two.) Select All Correct Responses
  • Conversion rate
  • Ad dimensions
  • Bid amount
  • Ad relevance
  • Ad landing page experience

The correct answer is:

  • Ad relevance
  • Ad landing page experience

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Google Ads Search Certification Answers

Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

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Target return on ad spend (Target ROAS) Target cost-per-acquisition (tCPA) Target impression share Maximize clicks Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Google Ads reviews ads to ensure they meet advertising policies before being shown to users. What criteria are reviewed by Google Ads?

Sara Taylor

Loading and site speed. Goals and analytics. Length and extensions. Content and formatting. The correct answer is: Content and formatting.
Google Ads Search Certification Answers

Which two asset types may also be served as automated assets at the account level? Select 2 Correct Responses

Sara Taylor

Dynamic sitelinks can also be served as account-level automated assets. Call assets can also be served as account-level automated assets. Dynamic callouts can also be served as account-level automated assets. Promotional callouts can also be served as account-level automated assets. The correct answer is: Dynamic sitelinks can also be served as account-level automated assets. Dynamic […]