Bob’s ad will appear if search terms contain at least one of the keywords or variations of those terms. Bob’s ad will appear if search terms contain at least one of the keywords and words right before or after them. Bob’s ad will appear if the search terms contain all three of the exact keywords. […]
If you don’t bid efficiently, you could miss valuable conversions. The customer journey has become more complex and therefore bids should be based on general user behavior. The appropriate bid can often be a static target that’s challenging to reach. User intent and likelihood to complete valuable actions for your business don’t vary based on […]
Automatically creating headlines in response to content on advertisers’ websites Removing the need for marketers to optimize Search campaigns Reaching the right user at the right price with relevant ads Time savings that allow you to reinvest in your most important marketing priorities The correct answer is: Reaching the right user at the right price […]