Google Ads Search Certification Answers

Based on analysis of their marketing data, a web development business has determined that the highest-value consumers reach out via an interest form on their website. The firm wants more potential users to submit this form. Which campaign objective aligns with this business’s goals?

Sara TaylorComments Off on Based on analysis of their marketing data, a web development business has determined that the highest-value consumers reach out via an interest form on their website. The firm wants more potential users to submit this form. Which campaign objective aligns with this business’s goals?
  • Leads
  • Brand awareness and reach
  • Product and brand consideration
  • Website traffic

The correct answer is:

  • Leads.

 

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Google Ads Search Certification Answers

Michael built a high-quality ad with an excellent keyword list. He’s disappointed the ad isn’t being shown as much as he’d like. What’s a likely reason for his ad not being frequently displayed?

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He hasn’t supplied a link for the ad. He has too much information listed in his ad extensions. Users may be misspelling his keywords. His bid for the ad is too low. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?

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A / B testing Google Ads are updated automatically Click-through rate averages require planning Auctions fluctuate all the time Download Google Ads Search Certification Exam Answers (PDF)
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Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What’s an advantage of using these optional path fields?

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To allow the Google Ads system to anticipate what content is present on the landing page To match an appropriate landing page with the search term that triggered the ad To give users an idea of the content they’ll see upon clicking the ad To give users more options over which landing page they want […]