HubSpot Social Media Marketing Certification II Answers

Select all that apply. What are some of the new ways that marketers will need to adapt in a future without third-party cookies?

Sara TaylorComments Off on Select all that apply. What are some of the new ways that marketers will need to adapt in a future without third-party cookies?
  • Focus on first-party and second-party cookie data
  • Increase the usage of third-party cookies
  • Use AI and machine learning
  • Use non-digital forms of advertising

The correct answer is:

  • Use AI and machine learning
  • Use non-digital forms of advertising

 

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HubSpot Social Media Marketing Certification II Answers

In the context of digital marketing, what is zero-party data?

Sara Taylor

Data collected by third-party companies Data gathered through cookies while a user visits a website Data voluntarily shared by a customer with a brand Information you didn’t collect yourself, but are using secondhand The correct answer is: Data voluntarily shared by a customer with a brand.  
HubSpot Social Media Marketing Certification II Answers

The SPACES model helps businesses determine the value of a community. What does the ‘A’ in SPACES stand for?

Sara Taylor

Advocacy Acquisition Analysis Affiliation The correct answer is: Acquisition.  
HubSpot Social Media Marketing Certification II Answers

Your company’s marketing team is aiming to enhance its tracking capabilities to better understand user behavior across the web. A team member suggests that recent changes in privacy laws and data protection would make this easier. As an expert in the field, how do you respond?

Sara Taylor

Agree wholeheartedly and propose investing more in tracking technology. Caution them that recent changes in privacy laws and data protection have made tracking individuals across the web more challenging, not easier, and suggest that other methods should also be explored. Propose that they ignore these laws as they aren’t likely to be enforced and focus […]