True or false? An engaging story that connects with your audience is more important than having high-quality lighting and expensive equipment.

What is one of the reasons brands are moving towards community-led growth?

Customers enjoy the exclusivity of a community The social media industry has become more complex To stay up-to-date with the latest technology To avoid dealing with customer service The correct answer is: The social media industry has become more complex.  

Fill in the blank: _________ shopping is a trend where companies showcase their products in real-time, providing an engaging and interactive experience for customers.

Virtual reality Online Live stream In-store The correct answer is: Live stream.  

Fill in the blank: One of the primary considerations when planning short-form video content is the ___________.

color scheme of the video use of special effects purpose of the videos celebrity endorsements The correct answer is: purpose of the videos.