If there’s no conversion delay in your customer’s Search Ads 360 campaign, when would you make optimizations to their just-launched bid strategy?

What’s the optimal window of time to review the performance of a Search Ads 360 campaign?

One conversion cycle Four conversion cycles Two to three conversion cycles Five to six conversion cycles The correct answer is: Two to three conversion cycles

While working with your client who designs trendy fanny packs and travel accessories, you learn they want to evaluate performance for their Search Ads 360 bid strategies. At what level should you tell them to do that?

You should tell them to evaluate at the ad group level. You should tell them to evaluate at the campaign level. You should tell them to evaluate at the keywords level. You should tell them to evaluate at the portfolio level. The correct answer is: You should tell them to evaluate at the portfolio level.

One of your clients, a global fitness apparel brand, tells you they’re launching regional-specific workout gear. They want to track performance by region, then use that information to optimize monthly. Within Search Ads 360, what account would they use to accomplish that task?

They’d use labels. They’d use Report Editor. They’d use keywords. They’d use templates. The correct answer is: They’d use labels.