Search Ads 360 Certification

Your premium beverage customer set a target return on ad spend (tROAS) bid strategy in Search Ads 360. They noticed that when they evaluate how the strategy is doing, there’s limited consistency and minimal automation. What might be happening?

Sara TaylorComments Off on Your premium beverage customer set a target return on ad spend (tROAS) bid strategy in Search Ads 360. They noticed that when they evaluate how the strategy is doing, there’s limited consistency and minimal automation. What might be happening?
  • They began the evaluation between one to two weeks.
  • They didn’t make optimizations or adjustments post-bid strategy launch.
  • They reviewed performance data after conversion delay cycles passed.
  • They began the evaluation after week four.

The correct answer is:

  • They began the evaluation between one to two weeks.

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Your agency client wants to know when to review performance for their Search Ads 360 bid strategies. At what level do you tell them to do that evaluation?

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