Search Ads 360 Certification

While working with your agency client, you learn they want to both drive conversions and track how those conversions are prompting users to enroll in their weekly newsletter distribution list. What should you set up in Search Ads 360, apart from your client’s data-driven attribution model?

Sara TaylorComments Off on While working with your agency client, you learn they want to both drive conversions and track how those conversions are prompting users to enroll in their weekly newsletter distribution list. What should you set up in Search Ads 360, apart from your client’s data-driven attribution model?
  • You should set up custom channel groupings.
  • You should set up keyword groupings.
  • You should set up multichannel groupings.
  • You should set up automated channel groupings.

The correct answer is:

  • You should set up custom channel groupings.

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Search Ads 360 Certification

Your customer, a local clothing store, is wondering where else their sales are coming from besides giving full credit to the paid search ads. What’s another way they can segment conversions within Search Ads 360?

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Connect their social media accounts to Search Ads 360 Connect their Google Analytics 4 account to Search Ads 360 Connect their Looker Studio account to Search Ads 360 Connect their Google Ads account to Search Ads 360 The correct answer is: Connect their social media accounts to Search Ads 360
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From what option in the navigation menu of Search Ads 360 can labels be created?

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Settings, campaigns, and Performance Center Campaigns, audiences, and keywords Audiences, Performance Center, and recommendations Campaigns, ad groups, and keywords The correct answer is: Campaigns, ad groups, and keywords
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At what level should you evaluate performance for your Search Ads 360 bid strategies?

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Ad group Keywords Campaign Portfolio The correct answer is: Portfolio