Search Ads 360 Certification

To both drive conversions and track how those conversions are prompting users to respond, what should you set up in Search Ads 360, along with a data-driven attribution model?

Sara TaylorComments Off on To both drive conversions and track how those conversions are prompting users to respond, what should you set up in Search Ads 360, along with a data-driven attribution model?
  • Set up automated channel groupings.
  • Set up keyword groupings.
  • Set up multichannel groupings.
  • Set up custom channel groupings.

The correct answer is:

  • Set up custom channel groupings.

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It tracks performance. It automates workflows. It applies budget bid strategies. It optimizes keyword creations. The correct answer is: It automates workflows.
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If your client often changes keywords in their campaign as a reflection of the previous week’s sales, what would you recommend they use in Search Ads 360, along with their data-driven attribution model, so that the campaigns update correctly?

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You’d recommend automated channel groupings. You’d recommend custom channel groupings. You’d recommend multichannel groupings. You’d recommend keyword groupings. The correct answer is: You’d recommend automated channel groupings.