- They should go to Tools & Settings.
- They should go to the navigation menu.
- They should go to account picker.
- They should go to the data card.
The correct answer is:
- They should go to the navigation menu.
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While working with your athleisure client, you learn that they want to know what yoga pants are driving the most sales. What would you set up in the Floodlight column of Search Ads 360 to obtain more info about their conversions before the start of the holiday shopping season?
You’d set up conversion cart data. You’d set up budget bid strategies. You’d set up custom variables. You’d set up custom metrics. The correct answer is: You’d set up custom metrics.
You learn from your client, a national airline provider, that they’re using feed data to add structure to their Search Ads 360 templates. Your customer also tells you that competitive flight prices are one of their business goals; they want that highlighted in their campaign. Through feeds, what are their available pricing options?
They’re the price options for each route. They’re the average price for each route. They’re the highest price for each route. They’re the lowest price for each route. The correct answer is: They’re the average price for each route.
If your customer’s business objective is to maximize conversions at a specific target spend, what should their Search Ads 360 bidding strategy be?
Budget bid strategies for conversions Target return on ad spend (tROAS) Budget bid strategies for clicks Target cost-per-acquisition (tCPA) The correct answer is: Budget bid strategies for conversions