You tell them it’s templates. You tell them it’s rules. You tell them it’s bulksheets. You tell them it’s conversions. The correct answer is: You tell them it’s conversions.
You should set up conversion cart data. You should set up budget bid strategy. You should set up data-driven attribution. You should set up Google Ads auction-time bidding. The correct answer is: You should set up budget bid strategy.
Tell them to follow target return on ad spend (tROAS). Tell them to follow conversion delay. Tell them to follow learning period. Tell them to follow target cost-per-acquisition (tCPA). The correct answer is: Tell them to follow conversion delay.