Search Ads 360 Certification

You’re hoping to maximize conversions at a specific target spend in Search Ads 360. What bidding strategy should you use?

Sara TaylorComments Off on You’re hoping to maximize conversions at a specific target spend in Search Ads 360. What bidding strategy should you use?
  • You should use budget bid strategies for clicks.
  • You should use target cost-per-acquisition (tCPA).
  • You should use target return on ad spend (tROAS).
  • You should use budget bid strategies for conversions.

The correct answer is:

  • You should use budget bid strategies for conversions.

Related Post
Search Ads 360 Certification

While working with your client who designs sneakers, you learn that their main priority is brand exposure. In Search Ads 360, what brand strategy should you set up to help your client achieve that goal?

Sara Taylor

You should set up return on investment (ROI). You should set up return on ad spend (ROAS). You should set up impression share. You should set up total number of clicks. The correct answer is: You should set up impression share.
Search Ads 360 Certification

Your airline customer is using feed data to add structure to their Search Ads 360 campaign templates. Competitive flight prices are a business goal for them, so they want to make sure that’s highlighted in their campaign. What are the pricing options through feeds?

Sara Taylor

Average price for each route Highest price for each route Lowest price for each route Price options for each route The correct answer is: Average price for each route
Search Ads 360 Certification

One of your customers makes designer T-shirts. They’re using custom columns to find out how their new line of celebrity-inspired shirts is performing. What action in Search Ads 360 does a custom column let them access for any formula?

Sara Taylor

It lets them access label. It lets them access dimension. It lets them access reporting. It lets them access conversion. The correct answer is: It lets them access conversion.