Search Ads 360 Certification

You want to learn what happens after transactions occur on your site so you can look for cross-sell opportunities and include new products in your next campaign. Within Search Ads 360, what tool should you look at?

Sara TaylorComments Off on You want to learn what happens after transactions occur on your site so you can look for cross-sell opportunities and include new products in your next campaign. Within Search Ads 360, what tool should you look at?
  • You should look at custom floodlight variables.
  • You should look at budget bid strategies.
  • You should look at conversion chart data.
  • You should look at data-driven attribution.

The correct answer is:

  • You should look at conversion chart data.

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Search Ads 360 Certification

After setting up custom columns in Search Ads 360 to review performance for your campaign’s previous month, you get an error when considering the specific bid strategy performance. Why might that be?

Sara Taylor

Because the bids were too high to show any performance. Because bid strategy performance isn’t reported in custom columns. Because the bids were too low to show any performance. Because bid strategy performance isn’t one of your business goals. The correct answer is: Because bid strategy performance isn’t reported in custom columns.
Search Ads 360 Certification

What metrics are different yet still complimentary between Search Ads 360 and Google Analytics 4?

Sara Taylor

Return on investment (ROI) Return on ad spend (ROAS) Engagements Conversions The correct answer is: Conversions
Search Ads 360 Certification

What’s Search Ads 360?

Sara Taylor

Search Ads 360 is a marketing management tool that allows you to budget, purchase, and automate a maximum of 40 search campaigns in real time and at scale. Search Ads 360 is a marketing management tool that allows you to manage, automate, and optimize your search engine marketing campaigns in real time and at scale. Search […]