There is no difference between single source attribution and multi-touch attribution models. Single source attribution models assign each contributing channel a slice of credit for the final conversion, while multi-touch attribution models only give credit to the channel most responsible for the final conversion. Single source attribution models assign credit to one touch point along […]
A report type that enables you to see the paths customers take to complete conversions The set of rules that determines how credit for revenue and conversions is assigned to touchpoints in conversion paths The graphical representation of conversions in your HubSpot account The reportable metadata about a specific touchpoint in an attribution report The […]
All team members with access to your HubSpot account Your HubSpot account super admins You Any person that has access to the link to your dashboard The correct answer is: Your HubSpot account super admins You