Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.

Why Should You Avoid Focusing On Collecting As Much Data As Possible?

Vast quantities of data will take a long time to process Large amounts of data are harder to store online The right information, at the right time, is more valuable Spreadsheets have a limit on the amount of information they can store Download Google Digital Garage Certification Exam Answers (PDF)

Fill in the blank: Website analytics can tell you _____________.

What time of day your website gets the most traffic How many mentions or likes you get on social media How well your competitor’s ad campaigns are doing The email addresses of visitors to your landing pages Download Google Digital Garage Certification Exam Answers (PDF)

Why is optimising customer touch points online beneficial for businesses?

It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility It gives businesses the opportunity to save money on online advertising It provides customers with value every time they come into contact with a brand, helping build trust It gives businesses an opportunity to collect more data from potential customers […]