Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.

What Are Three Key Considerations When Evaluating Keywords For Search Engine Optimisation?

Competition, cohesiveness, relevance Frequency, competition, relevance Relevance, cohesiveness, execution Frequency, execution, relevance Download Google Digital Garage Certification Exam Answers (PDF)

Which are the first steps you should consider when constructing an online business strategy?

Understand the target audience Change your mission statement to match the goals Create goals and identify a USP Define and segment your audiences Download Google Digital Garage Certification Exam Answers (PDF)

When selling to people in different countries, what payment form should you consider using if you aren’t already?

Debit cards Credit cards Paypal or Worldpay Bank transfers Download Google Digital Garage Certification Exam Answers (PDF)