If a user abandons their shopping cart without making a purchase, one way to bring them back to complete the purchase is?

What Is The Most Important Thing To Consider When Optimising A Search Engine Marketing Campaign?

Increasing the bid for the keywords you are targeting Increasing the relevance of the keywords, ads, and landing page Adding lots of keywords to the campaign to get more traffic Continually changing the ad copy Download Google Digital Garage Certification Exam Answers (PDF)

Most web analytics tools can tell you what information about the user?

Their contact details, their behaviour and their operating system Their location, type of device they’re using and pages visited Their location, type of device they’re using and contact details Their interests, when they delete their browser cookies and their location Download Google Digital Garage Certification Exam Answers (PDF)

When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site?

To see personal data about the person who bought from you To understand what is working and what is not To increase your budget to get more traffic To advertise internationally more easily Download Google Digital Garage Certification Exam Answers (PDF)