Fill in the blank: When describing the purpose of content, what is missing? ‘To entertain, to inspire, to _______ and to convince’.

Which of the following is an example of the type of data that advertising networks automatically collect and share with businesses?

The number of sales you make from the ad The cost of each ad you publish The cost of creating the ad A prediction of sales you can make from your ad Download Google Digital Garage Certification Exam Answers (PDF)

Why is social media a great tool for your business to build trust and engagement with your audience?

You can share offers and discounts exclusively to your following You can share blogs from other businesses to cover more than what you do You can share honest reviews about your product or service You can connect with customers at any time of the day Download Google Digital Garage Certification Exam Answers (PDF)

Which of the following is a benefit of display advertising over search advertising?

Display advertising is cheaper than search advertising Appearing on relevant websites offering advertising space Ads can appear at the top of search engine results pages Display ads are more likely to be clicked on Download Google Digital Garage Certification Exam Answers (PDF)