Fill in the blank: When describing the purpose of content, what is missing? ‘To entertain, to inspire, to _______ and to convince’.

When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)?

It can enable you to offer discounts that compete directly with your competitors’ pricing It can identify how your offering is different in comparison to your competitors It can give you deeper insight into the market and their approach It can reveal which additional regions you could be operating in so that you can grow […]

What is the benefit of using digital data?

It can help you make informed decisions and improve online performance Digital data is always 100% accurate Digital data allows you to save money on offline analytics Using digital data allows you to automatically reach more customers Download Google Digital Garage Certification Exam Answers (PDF)

Which of the following tools could be used to gain an insight into the phrases and questions people search for about a given subject online?

Answer The Public Google Ads Editor Facebook business manager EM Rush Download Google Digital Garage Certification Exam Answers (PDF)