Fill in the blank: When describing the purpose of content, what is missing? ‘To entertain, to inspire, to _______ and to convince’.

When using analytics on your website, what do we mean by the term ‘conversion’?

The act of a user coming from a certain geographical location The act of a user spending a certain amount of time on the site The act of a user meeting a specific metric The act of a user completing a goal Download Google Digital Garage Certification Exam Answers (PDF)

When considering whether to have a web presence for your business, which of the following is not a major factor?

Technology Cost Scope How long you’ve been in business Download Google Digital Garage Certification Exam Answers (PDF)

What’s the biggest challenge for most businesses when going online?

Planning a budget Developing a plan Optimising a website Defining a customer base Download Google Digital Garage Certification Exam Answers (PDF)