Google Digital Garage Certification

What does the following definition describe? ‘The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.’

Knowledge GlassComments Off on What does the following definition describe? ‘The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.’
  • Marketing channels
  • Demographics
  • Audience segmentation
  • Group dynamics

Download Google Digital Garage Certification Exam Answers (PDF)

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Google Digital Garage Certification

When looking to introduce e-commerce functions to your website, which of the following would be the best first step?

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Build an online store with an integrated payment system Set up a web-based money transfer software like PayPal Invest in a new website platform Use other platforms such as eBay or Etsy Download Google Digital Garage Certification Exam Answers (PDF)
Google Digital Garage Certification

What are the benefits of using social media when looking to advertise your business locally?

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People trust local businesses on social media You can target ads to a specific local audience You can make video ads promoting the area People use social media more than they use search engines Download Google Digital Garage Certification Exam Answers (PDF)
Google Digital Garage Certification

What can conversion tracking in search help you measure?

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How many transactions are completed on your site overall How many people click on your SEM ad and end up browsing your site How many people visiting your site from a search ad end up completing a purchase How many customers your ad has converted into brand ambassadors Download Google Digital Garage Certification Exam Answers […]