Google Digital Garage Certification

What does the following definition describe? ‘The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.’

Knowledge GlassComments Off on What does the following definition describe? ‘The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.’
  • Marketing channels
  • Demographics
  • Audience segmentation
  • Group dynamics

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Google Digital Garage Certification

When using analytics on your website, what do we mean by the term ‘conversion’?

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The act of a user coming from a certain geographical location The act of a user spending a certain amount of time on the site The act of a user meeting a specific metric The act of a user completing a goal Download Google Digital Garage Certification Exam Answers (PDF)
Google Digital Garage Certification

When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison?

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Alongside them Below them On the next page after them Above them Download Google Digital Garage Certification Exam Answers (PDF)
Google Digital Garage Certification

Fill in the blank: Website analytics can tell you _____________.

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What time of day your website gets the most traffic How many mentions or likes you get on social media How well your competitor’s ad campaigns are doing The email addresses of visitors to your landing pages Download Google Digital Garage Certification Exam Answers (PDF)