Fill in the blank: The ads on search engines are usually made up of ________.

Which of the following is the most accurate analogy for a display advertising network?

A targeting option for publishers A marketplace between online publishers and advertisers A payments system for online ad campaigns A targeting option for advertisers Download Google Digital Garage Certification Exam Answers (PDF)

What are ‘highlighting key dates’ and ‘considering multiple channels’ best practices of?

Creating a content calendar Designing illustrations to support content Segmenting your audience Identifying social media influencers Download Google Digital Garage Certification Exam Answers (PDF)

Which of these is a good practice to keep in mind when sending emails to your contacts?

Run an A/B test on your subject line to determine which one works best Send the same generic and simple message to your entire contact database Include enough content in the email so there is no need for them to click away to read further elsewhere Only include a call-to-action on the landing page you’re linking to […]