Which Of The Following Is NOT Part Of A Sales Enablement Strategy?

Which Of The Following BEST Describes The Difference Between Persona Interviews And Jobs To Be Done Interviews?

Persona interviews seek to uncover facts about a person, while Jobs to Be Done interviews try to piece together a narrative. Persona interviews can be done in a group, but Jobs to Be Done interviews need to be individual. Persona interviews are conversational, but Jobs to Be Done interviews are usually scripted. Persona interviews need […]

Why Is Inbound An Important Part Of A Good Sales Enablement Strategy?

Modern buyers do the majority of their buying research before talking with sales, so marketing and sales need to work together to make sure online information matches the information used by the sales team. Inbound helps with targeting larger companies, while normal sales enablement tactics work better when targeting smaller accounts. Sales enablement can only […]

Fill In The Blank: _____ Is The Glue That Holds Sales And Marketing Teams Together.

Content Management Technology The judicial branch Download HubSpot Sales Enablement Certification Exam Answers (PDF)