Which Of The Following Is NOT Part Of A Sales Enablement Strategy?

Which of the following is an example of a formal job story?

As a founder, when my company has grown beyond my ability to control it, I want to learn the strategies and design the playbooks that will help me guide the growth of my company, so that I can double the size of my company in the next three to five years. It was my anniversary, […]

What Is The Difference Between An Ideal Customer Profile And A Buyer Persona?

An ideal customer profile broadly describes your target market, and personas describe the types of people in that market. Ideal customer profiles are used primarily by marketing, and personas are used primarily by sales. An ideal customer profile should include jobs to be done, and a buyer persona includes only demographic information. All of the […]

It Is Important To Translate Your Vision Into A Revenue Goal For All Of The Following Reasons EXCEPT:

Revenue is a metric that’s easily understood by executive leaders. Revenue is a metric that marketing and sales can both contribute to. Translating the vision into a revenue goal makes the vision more concrete. Translating the vision into a revenue goal makes the vision easier to achieve. Download HubSpot Sales Enablement Certification Exam Answers (PDF)