True Or False? You Need A Vision Or Goals But Not Both.

What Does A Sales And Marketing Service-Level Agreement (SLA) Require Marketing To Do?

Provide sales with a certain number of qualified leads. Produce a certain amount of content. Attract a certain number of visitors. Nothing — the SLA outlines the service sales will provide to marketing. Download HubSpot Sales Enablement Certification Exam Answers (PDF)

What Is An Ideal Customer Profile?

A checklist of the most basic attributes someone needs to have in order to be successful as your customer. A story that explains how people go from being a prospect to being your customer. A description of a particular customer you want all of your prospects to be similar to. A way of organizing the […]

What Should You Do With The Leads In Box 1?

Have marketing nurture them. Have sales contact them. Have both marketing and sales work with them. Ignore them. Download HubSpot Sales Enablement Certification Exam Answers (PDF)