True Or False? Personas Can Change Over Time.

Which Of The Following Best Describes The Relationship Between The Interview Process For Identifying Jobs To Be Done And The Interview Process For Understanding Personas?

Persona interviews focus on understanding the sort of person you’re interviewing, while Jobs To Be Done interviews focuses on the reason they bought your product. The two processes are basically the same. The questions in the two interviews are basically the same, but persona interviews are conducted with customers, while Jobs To Be Done interviews […]

It Is Important To Translate Your Vision Into A Revenue Goal For All Of The Following Reasons EXCEPT:

Revenue is a metric that’s easily understood by executive leaders. Revenue is a metric that marketing and sales can both contribute to. Translating the vision into a revenue goal makes the vision more concrete. Translating the vision into a revenue goal makes the vision easier to achieve. Download HubSpot Sales Enablement Certification Exam Answers (PDF)

All Of The Following Are Reasons To Implement Technology As Part Of Your Sales Enablement Strategy EXCEPT:

To replace your processes. To provide visibility across teams. To measure the outcomes of your strategy. To automate parts of your strategy. Download HubSpot Sales Enablement Certification Exam Answers (PDF)