A checklist of the most basic attributes someone needs to have in order to be successful as your customer. A story that explains how people go from being a prospect to being your customer. A description of a particular customer you want all of your prospects to be similar to. A way of organizing the […]
Have marketing nurture them. Have sales contact them. Have both marketing and sales work with them. Ignore them. Download HubSpot Sales Enablement Certification Exam Answers (PDF)