It helps you identify the products you’re indirectly competing with. It helps you identify strategic alliances with products in other industries. It helps you understand why your customers buy from you. All of the above. Download HubSpot Sales Enablement Certification Exam Answers (PDF)
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Have marketing nurture them. Have sales contact them. Have both marketing and sales work with them. Ignore them. Download HubSpot Sales Enablement Certification Exam Answers (PDF)