Which KPI Is Most Likely To Be A Vanity Metric?

Why Do Stakeholders Matter As You Begin To Develop Your Team Structure?

Stakeholders help you plan for the future. Stakeholder needs may be the same as your needs and their buy-in may help you influence senior leaders. Stakeholders help you decide if you need to develop a team to help you do social advertising. Stakeholders help you determine how social media for your company will change in the next […]

Which One Of The Below Choices Is NOT A Reason You Should Be Measuring Your Social Media ROI?

Prove the value of social media within your organization. Show how social media can impact all departments, ranging beyond Marketing and Sales to HR to Engineering to PR. Show influencers how enticing it would be to work with your company. Understand and measure brand reputation and gain control of that conversation. Download HubSpot Social Media […]

What Is NOT An Example Of A Social Media Crisis?

Employees going rogue on social media A celebrity posting an update that sparks outrage A hack into a Twitter account for a major brand These are all examples of a social media crisis. Download HubSpot Social Media Certification Exam Answers (PDF)