Which KPI Is Most Likely To Be A Vanity Metric?

Why Do You Need To Use Leading Indicators Of Revenue Success When Calculating ROI On Your Social Media Strategy?

It’s difficult to know how much revenue is generated from a sale that originates from a social media campaign. It can be months before you’ve closed new customers from a social media campaign. Understanding how you stack up to your competition can help you pivot and make better business decisions. Calculating ROI on social media […]

If You Don’t Have Your _____________ In Mind As You’re Developing Content And Social Campaigns, Then You Probably Aren’t Using Social As Effectively As You Could Be.

competitors revenue targets business goals and buyer personas budget Download HubSpot Social Media Certification Exam Answers (PDF)

What Is NOT A Way That A Brand Can See Financial Gain From Doing Social Customer Service?

Increased sales Less returns as individuals do more self-service via social media Saving money on call center interactions Using a social media agency to deliver content to customers Download HubSpot Social Media Certification Exam Answers (PDF)