Google Ads Search Certification Answers

You recently launched a new product called Wonder Boots. You want to attract more traffic via Google Ads but only for searches that are solely for the product name, Wonder Boots. How can you attract search traffic for Wonder Boots product name queries only?

Sara TaylorComments Off on You recently launched a new product called Wonder Boots. You want to attract more traffic via Google Ads but only for searches that are solely for the product name, Wonder Boots. How can you attract search traffic for Wonder Boots product name queries only?
  • Using phrase match
  • Using exact match
  • Using broad match
  • Using keyword targeting

The correct answer is:

  • Using exact match.

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Google Ads Search Certification Answers

Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword “refrigerator,” and adds “WidgetCo” as a negative keyword. Which two searches may prompt the ad? (Choose two.)

Knowledge Glass

WidgetCo customer support Refrigerator reviews WidgetCo Smart refrigerator reviews Energy-efficient fridge WidgetCo refrigerator installation Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

You want to be able to try out multiple combinations of headlines and descriptions in order to optimize your results. Your marketing department suggests that you use responsive search ads. What are two benefits you could derive from using responsive search ads? Select 2 Correct Responses

Sara Taylor

Less click-fraud Longer funnels Lower eCTR Greater flexibility More relevance The correct answer is: Greater flexibility More relevance
Google Ads Search Certification Answers

Which two keywordless campaign types can marketers leverage for the sake of driving incremental reach? Select 2 Correct Responses

Sara Taylor

Expanded text ads can help marketers drive incremental reach. Dynamic Search Ads can help marketers drive incremental reach. Performance Max can help marketers drive incremental reach. Responsive search ads can help marketers drive incremental reach. The correct answer is: Dynamic Search Ads can help marketers drive incremental reach. Performance Max can help marketers drive incremental […]