Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?

Pete is the marketing director for an electric car company. He recently chose “”leads”” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?

Encourage customers to purchase electric cars. Have more people view his website. Promote videos that speak to the business mission. Increase e-mail list sign-ups from potential customers. Download Google Ads Search Certification Exam Answers (PDF)

Rina has heard the term Quality Score mentioned before and is interested to learn what it actually is. Which statement describes Quality Score?

It’s an estimate of the quality of your ads, keywords, and landing pages. It’s feedback left by users who’ve clicked on your ad and browsed your website. It’s a metric that scores the quality of traffic that clicks on your ads It’s a final score that’s based on every element of the structure of your […]

Mario is working on a text ad that will run on the Google Search Network. He filled in each component with the necessary information. What component asked Mario to highlight unique details about his product and limited the number of characters he could use to two fields of 90 characters?

The headline component The URL component The banner component The description component Download Google Ads Search Certification Exam Answers (PDF)