Google Ads reviews ads to ensure they meet advertising policies before being shown to users. What criteria are reviewed by Google Ads?

Francine is advertising her company’s newest video-editing software and related products. She knows that best practice is to create 3-5 ads in each of her Search Ad groups. Why does Google make this recommendation?

More ads in an ad group means they receive a higher-quality score. More ads in an ad group increases the chances of showing more than one ad per auction. More ads in an ad group means lower bounce rates for landing pages. More ads in an ad group means more options for success in an auction. Download […]

Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)

Performance Planner leverages machine learning for forecasting. Performance Planner forecasting is powered by billions of Google searches conducted each week. Performance Planner integrates with other budgeting software, such as QuickBooks. Performance Planner is free to use with any merchant-hosted storefront. Performance Planner will help her identify funds from other operational budgets to allocate to marketing. […]

Yan wants to attract customers specifically searching on Google for Time-B-Gone, his company’s unique office-support product. His marketing consultant suggests using Dynamic Search Ads, and knows Yan will need to start with a simple approach.

For vendors like Yan, what’s the simplest method for using Dynamic Search Ads? Landing pages from standard ad groups Page feeds URL filtering Categories from dynamic search engines Download Google Ads Search Certification Exam Answers (PDF)