Conversion lift can be used. Viewable CPM can be used. Smart Bidding can be used. Marketing mix model can be used. The correct answer is: Marketing mix model can be used.
By using third-party data to improve the accuracy of your conversion measurement By using hashed, first-party data to unlock more powerful bidding By using Google Analytics to unlock more powerful bidding By using third-party data to unlock more powerful bidding The correct answer is: By using Google Analytics to unlock more powerful bidding
Viewing an online advertisement for a car Calling to ask about a test-drive Recommending the car on social media Filling out an email subscription form The correct answer is: Viewing an online advertisement for a car