This bidding strategy uses historical and uploaded data to set the value of a conversion every time a user searches for products or services that are being advertised. Then it automatically adjusts bids for these ads to maximize return. This bidding strategy determines that if a user’s search is likely to generate a conversion with […]
As a video campaign that had an expected brand favorability lift of 5% and an actual brand favorability lift of 5%. As an email remarketing campaign that had an expected lift in brand awareness of 5% and an actual lift in brand awareness of 12% As a search campaign that had an expected increase in […]
Changes to attribution model Changes to discrepancy model Changes in competition or seasonality Changes to default browser Changes to ads The correct answer is: Changes to attribution model Changes in competition or seasonality Changes to ads
