Google Ads Measurement Answers

What’s the practice you’d want to use for turning marketing insights into action?

Sara TaylorComments Off on What’s the practice you’d want to use for turning marketing insights into action?
  • Increase investment in an underperforming channel.
  • Shift budgets from well-performing channels to underperforming
  • Increase the frequency of underperforming ad creatives.
  • Focus on the right audience for the message shared in that stage of the buying journey.

The correct answer is:

  • Focus on the right audience for the message shared in that stage of the buying journey.

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Google Ads Measurement Answers

In what way does Google’s phone call conversion tracking feature track calls to an advertiser’s account?

Sara Taylor

It tracks calls via the assigned Google Click Identifier (GCLID) set up in the advertiser’s account. It tracks calls via the conversion name for the advertiser’s It tracks calls via a dynamically created Google forwarding number. It tracks calls via the phone number listed on the advertiser’s official store website. The correct answer is: It […]
Google Ads Measurement Answers

Which of the following describes the number of times a unique user will see an ad over a given time period?

Sara Taylor

Reach Frequency Impression Engagement rate The correct answer is: Frequency
Google Ads Measurement Answers

How might experimentation be credited with contributing to a best-in-class measurement approach?

Sara Taylor

It can help assign credit across touchpoints. It can be a way to validate and test insights. It can assist in the collection of multiple data points. It can be used to drive a macro budget strategy. The correct answer is: It can be a way to validate and test insights.