What’s the practice you’d want to use for turning marketing insights into action?

• Increase investment in an underperforming channel.
• Shift budgets from well-performing channels to underperforming
• Increase the frequency of underperforming ad creatives.
• Focus on the right audience for the message shared in that stage of the buying journey.

The correct answer is:

• Focus on the right audience for the message shared in that stage of the buying journey.