True Or False? It’s Recommended That You Offer The Content On A 10x Content Pillar Page As A Packaged Downloadable Resource.

How does the full path attribution model calculate credit?

Equal credit is assigned to all interactions that occurred before the conversion. 22.5% of credit to the first interaction, the interaction that created the contact, the interaction that created the deal, and to the interaction that closed the deal. The final 10% is assigned to the remaining interactions evenly. More credit is given to interactions […]

All Of The Following Are Helpful Ways To Promote Your Pillar Pages On Your Website EXCEPT:

Top navigation A dedicated section with a CTA near the top of the homepage A link on every website page even if the content isn’t relevant All are true Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Why should you curate a buyer persona story?

It’s easier for your employees to remember your persona It humanizes your persona to your employees It allows your employees to easily find commonalities when speaking to customers All of the above Download HubSpot Inbound Marketing Certification Exam Answers (PDF)