True Or False? It’s Recommended That You Offer The Content On A 10x Content Pillar Page As A Packaged Downloadable Resource.

Customer segmentation is:

The active research process someone goes through leading up to a purchase. The process by which an anonymous visitor becomes a known lead. Unnecessary for inbound marketing. The process of separating your contacts into smaller groups of similar profiles. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Which of the following is NOT a benefit of having a social media strategy?

Social media helps you expand your other marketing efforts Social media helps you attract buyers Social media helps you send better emails Social media is a key driver for word-of-mouth marketing Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

You’re on the lead generation team at a wine reseller called Partners in Wine. You’ve noticed that the user open rate of your emails has dropped over the last couple of months. What are some first steps you could take to solve this issue?

Stop sending the emails immediately. The subscribers have spoken. Reinvest all email marketing resources into social media platforms like TikTok, to see if users prefer to engage there. Start to A/B test areas like your subject lines to see if you can improve your open rate. If things don’t improve, consider reaching out to select […]