- Media mix optimization
- Targeting optimization
- Bidding optimization
- Channel optimization
The correct answer is:
- Targeting optimization
- Bidding optimization
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How might experimentation be credited with contributing to a best-in-class measurement approach?
It can help assign credit across touchpoints. It can be a way to validate and test insights. It can assist in the collection of multiple data points. It can be used to drive a macro budget strategy. The correct answer is: It can be a way to validate and test insights.
How would you describe a campaign that fell short of its target goal?
As a video campaign that had an expected brand favorability lift of 5% and an actual brand favorability lift of 5%. As an email remarketing campaign that had an expected lift in brand awareness of 5% and an actual lift in brand awareness of 12% As a search campaign that had an expected increase in […]
If a customer wants to buy a new car, what activity might suggest that they’re in the awareness phase of the car-buying process?
If they call to ask about a test-drive If they fill out an email subscription form If they recommend the car on social media If they view an online advertisement for a car The correct answer is: If they view an online advertisement for a car