The ability to provide Google Ads access to data that helps optimize bids The ability to link accounts in Google Analytics without auto-tagging The ability to let first-party data be sent from websites The ability to view historical data from before the import The correct answer is: The ability to provide Google Ads access to […]
By determining the impact of ads on a consumer’s decision to convert or not convert. By measuring the relative effectiveness of different versions of a marketing campaign. By both requiring a holdback group to determine which version of an ad performs better. By typically requiring a smaller sample size and less sophisticated statistical analysis. The […]
An action that’s done in-store only and doesn’t require the customer to have interacted with your ad. An action in which there are only conversions from browsers that don’t allow cross-site cookies. An action in which a customer sees but doesn’t interact with your ad, and then later completes a conversion on your site. An […]