Google Ads Measurement Answers

Enhanced conversions for web can benefit a marketing strategist in what way?

Sara TaylorComments Off on Enhanced conversions for web can benefit a marketing strategist in what way?
  • By using third-party data to improve the accuracy of your conversion measurement
  • By using hashed, first-party data to unlock more powerful bidding
  • By using Google Analytics to unlock more powerful bidding
  • By using third-party data to unlock more powerful bidding

The correct answer is:

  • By using Google Analytics to unlock more powerful bidding

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Google Ads Measurement Answers

In what way do view-through conversions get counted?

Sara Taylor

They get counted as conversions that are recorded when users view and interact with an ad, then never convert. They get counted as conversions that are recorded when new users view and interact with an ad, then later convert. They get counted as conversions that are recorded when repeat users view but don’t interact with […]
Google Ads Measurement Answers

You’re a marketer looking to track product newsletter sing-ups on your website. What type of conversion action should you use?

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You should use lead. You should use pageview. You should use app installs. You should use purchase. The correct answer is: You should use lead.
Google Ads Measurement Answers

What’s the correct way to set up enhanced conversions for web?

Sara Taylor

Through the Google Ads API for enhanced conversions Through Google Tag Assistant Through Google Analytics Manager Through Google Tag Manager, Google tag, or Google Ads API The correct answer is: Through Google Tag Manager, Google tag, or Google Ads API