It evaluates a customer’s long-term marketing value to provide a more accurate view of performance. It provides an analysis that shows the impact of marketing on a brand’s sales. It determines the impact of a specific variable on control and treatment groups. It uses conversion data to calculate the contribution of each interaction across the […]
Experiments are a way to validate and test insights. Experiments are used to drive a macro budget strategy. Experiments help assign credit across touchpoints. Experiments assist in the collection of multiple data points. The correct answer is: Experiments are a way to validate and test insights.
To provide Google Ads access to data that helps optimize bids To view historical data from before the import To let first-party data be sent from websites To link accounts in Google Analytics without auto-tagging The correct answer is: To provide Google Ads access to data that helps optimize bids
