What platform uses event-based data instead of session-based data?

What report can help show the duration between a user’s first exposure and their subsequent conversion?

The navigation report The seasonality report The time lag report The change history report The correct answer is: The time lag report

Which of the following is the first step in setting up conversion tracking?

Modify the tag for your website or app after requesting it from your web administrator. Add a conversion tracking tag to your website or app after modifying it in Google Ads. Request a snippet of code from your web administrator and add it to your website for everyone you want to track. Set up a […]

How would you describe the target ROAS bidding strategy?

It determines that if a user’s search is likely to generate a conversion with high value, target ROAS will bid low on that search. It uses historical and uploaded data to set the value of a conversion every time a user searches for products or services that are being advertised. Then it automatically adjusts bids […]