What platform uses event-based data instead of session-based data?

What report can help show the duration between a user’s first exposure and their subsequent conversion?

The navigation report The seasonality report The time lag report The change history report The correct answer is: The time lag report

The conversion date between Google Ads and Google Analytics is different. Why might that be?

Because Google Ads can attribute conversions to a date for an impression, whereas Google Analytics can’t. Because Google Ads attributes conversions to the day they happen, not to the date of the click that caused the conversion. Because Google Analytics attributes conversions to the day they happen, not to the date of the impression that […]

Enhanced conversions for leads can be described in which way?

It requires Google Click Identifier (GCLID) storage. It uses uses third-party data. It uses hashed, first-party data. It requires customer relationship management (CRM) system modification. The correct answer is: It uses hashed, first-party data.