Which of the following is an estimate of how well your Google Ads account is set to perform?

To compete in the right auctions with the most data and flexibility, what keyword match type does Smart Bidding need?

Broad match Exact match Phrase match Negative match The correct answer is: Broad match

What’s a benefit of importing Google Analytics conversions to Google Ads?

The ability to provide Google Ads access to data that helps optimize bids The ability to link accounts in Google Analytics without auto-tagging The ability to let first-party data be sent from websites The ability to view historical data from before the import The correct answer is: The ability to provide Google Ads access to […]

In what way are incrementality experiments different from A/B experiments?

Incrementality experiments typically require a smaller sample size and less sophisticated statistical analysis. Incrementality experiments determine the impact of ads on a consumer’s decision to convert or not. Incrementality experiments measure the relative effectiveness of different versions of a marketing campaign. Incrementality experiments both require a holdback group to determine which version of an ad […]