- Optimization score
- Attribution score
- Recommendation score
- Quality score
The correct answer is:
- Optimization score
Related Post
Which of the following describes the number of times a unique user will see an ad over a given time period?
Reach Frequency Impression Engagement rate The correct answer is: Frequency
A marketer wants to analyze the return on investment (ROI) for media. Besides attribution, what method should they use?
They should use conversion lift. They should use Smart Bidding. They should use a marketing mix model. They should use viewable CPM. The correct answer is: They should use a marketing mix model.
How would a digital marketing consultant describe the Google tag to a new advertiser?
It’s a tag snippet for Google Shopping that’s needed for tracking. It’s a JavaScript framework, also known as gtag.js. It will replace Tag Manager, which has less accurate data. It’s used to deploy and modify both Google and third-party tags. The correct answer is: It’s a tag snippet for Google Shopping that’s needed for tracking.