Google Ads Measurement Answers

What’s the correct way to set up enhanced conversions for web?

Sara TaylorComments Off on What’s the correct way to set up enhanced conversions for web?
  • Through the Google Ads API for enhanced conversions
  • Through Google Tag Assistant
  • Through Google Analytics Manager
  • Through Google Tag Manager, Google tag, or Google Ads API

The correct answer is:

  • Through Google Tag Manager, Google tag, or Google Ads API

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Google Ads Measurement Answers

If by comparing Google Ads data with offline data you find a difference in the number of sign-ups for ads between the two sources, and you believe the issue lies with when a conversion was counted, what’s the likely source of that data discrepancy?

Sara Taylor

It’s probably due to the fact that Google Ads reports conversions against the date/time of the click that led to the conversion. Depending on the other data source, it might use the date/time of the conversion itself. It’s probably due to the fact that Google Ads reports clicks against the date/time of the event that […]
Google Ads Measurement Answers

If you want event-based data as opposed to session-based data, what platform would you use?

Sara Taylor

You’d use Google Ads Conversion Tracking. You’d use Google Analytics 4. You’d use Google Analytics Classic. You’d use Universal Analytics. The correct answer is: You’d use Google Analytics 4.
Google Ads Measurement Answers

To track product newsletter sign-ups on a website, what type of conversion action would a marketer use?

Sara Taylor

A marketer would use lead. A marketer would use purchase. A marketer would use app installs. A marketer would use pageview. The correct answer is: A marketer would use lead.