Google Ads Measurement Answers

What’s the correct way to set up enhanced conversions for web?

Sara TaylorComments Off on What’s the correct way to set up enhanced conversions for web?
  • Through the Google Ads API for enhanced conversions
  • Through Google Tag Assistant
  • Through Google Analytics Manager
  • Through Google Tag Manager, Google tag, or Google Ads API

The correct answer is:

  • Through Google Tag Manager, Google tag, or Google Ads API

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Google Ads Measurement Answers

A marketing manager set up conversion tracking and wants to add a column for conversion value per cost. How is that calculated?

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It’s calculated by dividing the number in the conversions column by the total eligible interactions. It’s calculated by dividing the total cost by the number in the conversions column. It’s calculated by dividing the total conversion value by the total cost of all ad interactions. It’s calculated by dividing the total conversion value by the […]
Google Ads Measurement Answers

How does the Maximize Conversions bidding strategy work?

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It uses machine learning to capture as many conversions as possible within a daily budget. It aims to achieve an average return on ad spend (ROAS) equal to a desired target. It automatically limits conversions that don’t align with a desired bidding strategy. It’s the safest bidding strategy for all business types to optimize their […]
Google Ads Measurement Answers

What’s the definition of a Google tag, as described to a new advertiser by a digital marketing consultant?

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A Google tag will replace Tag Manager, which has less accurate data. A Google tag is used to deploy and modify both Google and third-party tags. A Google tag is a tag snippet for Google Shopping that’s needed for A Google tag is a JavaScript framework, also known as gtag.js. The correct answer is: A […]