What Are The Phases For The Inbound Sales Framework?

Which Of The Following Is A Problem With Thinking Of Your Business As A Funnel?

Movement through a funnel immediately stops when things stop flowing into the top of the funnel. The shape of a funnel doesn’t match the actual shape of a conversion chart. There are many different kinds of funnels, each with its own shape. When you pour liquid into a funnel, some of the liquid will stick […]

Why Is It Common For Companies To Think Of Themselves In Terms Of A Funnel?

Because flywheels were only recently invented, but funnels have been around for much longer. Because funnels are powered by gravity, just as businesses are anchored by revenue. Because companies that don’t use the inbound methodology are inherently funnel-shaped. Because many business charts show conversion rates, and those charts are often shaped like a funnel. Download HubSpot […]

What is the relationship between the inbound methodology and the concept of a flywheel?

The inbound methodology has arrows to show the direction your flywheel should spin. The inbound methodology is shown as a circle. It presents the flywheel that will drive your businesses growth. The only way to make your company operate like a flywheel is to use inbound techniques. The inbound methodology represents a funnel that exists […]