Google Ads Measurement Answers

How would a digital marketing consultant describe the Google tag to a new advertiser?

Sara TaylorComments Off on How would a digital marketing consultant describe the Google tag to a new advertiser?
  • It’s a tag snippet for Google Shopping that’s needed for tracking.
  • It’s a JavaScript framework, also known as gtag.js.
  • It will replace Tag Manager, which has less accurate data.
  • It’s used to deploy and modify both Google and third-party tags.

The correct answer is:

  • It’s a tag snippet for Google Shopping that’s needed for tracking.

Related Post
Google Ads Measurement Answers

To implement sitewide tagging, what do you have to do?

Sara Taylor

You have to turn off auto-tagging in all your Google Ads accounts that are enabled for sitewide tagging. You have to make sure Google Click Identifier (GCLID) still works if using click trackers in the URL. You have to use just the image portion of the JavaScript. You have to make sure the tag still […]
Google Ads Measurement Answers

What are two capabilities of Google Tag Manager? Choose two.

Sara Taylor

It allows you to quickly and easily update tags on your website or mobile app from a web interface. It can only be used to deploy and modify third-party tags. It has collaboration and versioning capabilities. It’s a JavaScript framework that’s used to add Google tags directly to web pages. The correct answer is: It […]
Google Ads Measurement Answers

How would you turn marketing insights into action?

Sara Taylor

By shifting budgets from well-performing channels to underperforming channels. By increasing the frequency of underperforming ad creatives. By focusing on the right audience for the message shared in that stage of the buying journey. By increasing investment in an underperforming channel. The correct answer is: By focusing on the right audience for the message shared […]