In the ABCD recommendations Google created for YouTube advertising, the A stands for attract and the B for brand. What do the C and D stand for?

Aimee’s been researching YouTube as a way to promote her content. She was amazed by YouTube’s reach and the infrastructure of innovation the platform is committed to building. Plus, she loves the freedom creators are given on YouTube to express themselves. As a creator, what’s another reason Aimee should choose YouTube?

YouTube creators are given lower keyword costs in search marketing auctions. YouTube creators can use platform tools to build their own brand’s website. YouTube creators can earn income by sharing ads alongside their content. YouTube creators can sign up for use of Google-owned HD camera systems. Download Google Ads Video Certification Exam Answers (PDF)

Ajay’s meeting with a client who’s considering YouTube advertising. The client wants to better understand why users choose YouTube. Ajay shares information on YouTube’s extensive reach and the opportunity it provides for users to connect with a community. What are two other reasons users choose YouTube? (Choose two.)

Users can create videos from Google’s vast libraries of stock footage. It allows users to upload videos for a nominal fee. Users can connect with creators directly. Its free-trial period can be extended upon request. It showcases rich and diverse content.  Download Google Ads Video Certification Exam Answers (PDF)

How does an advertiser benefit from using Think with Google?

Think with Google can ask the audience directly if your idea is on track. Think with Google can browse case studies showing how past ad campaigns have succeeded. Think with Google can find the right nomenclature of trending search queries. Think with Google can discover the top questions their target audience is asking. Download Google […]