Google Ads Video Answers

Janine recommends using a Customer Match audience on YouTube so a client can reach existing customers. Where does Janine upload customer information, such as e-mail addresses, to start the Customer Match process?

Knowledge GlassComments Off on Janine recommends using a Customer Match audience on YouTube so a client can reach existing customers. Where does Janine upload customer information, such as e-mail addresses, to start the Customer Match process?
  • Google Play and Display Pack 360
  • Google Lens and Search & Display
  • Google Ads and Display & Video 360
  • Google Drive and YouTube Premium

Download Google Ads Video Certification Exam Answers (PDF)

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Google Ads Video Answers

Based on the ABCDs of designing YouTube ads, what’s one way to attract viewers?

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Offer a prize for watching to the end and require sign-up to receive it. Use familiar faces like celebrities, YouTube creators, or influencers. Use current music selections from top artists in specific music genres. Include branding and calls-to-action in the entire length of the video ad. Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Of the two bidding strategies you can use with your TrueView for action campaign, which captures as many valuable actions as possible within a given budget?

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Target cost-per-view Target return on ad spend Maximize clicks Maximize conversions Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Amy’s latest YouTube advertising campaign was a tremendous success. She saw more activity than she anticipated, but she’s not certain where all of it came from. She knows this data would help her improve her future performance. How can Amy get the information she needs from YouTube Analytics?

Knowledge Glass

She can check the inbound social media report. She can download the referrer category report. She can download the traffic sources report. She can review the sources tied to each click. Download Google Ads Video Certification Exam Answers (PDF)