Over 55% of people search for a product on Google, then use YouTube to learn more about it before they purchase. Over 85% of people search for a product on Google, then use YouTube to learn more about it before they purchase. Over 65% of people search for a product on Google, then use YouTube […]
Leverage the power of audio in your ads to lift brand awareness. Use video shots from movies and television shows to get attention. Force a user into a sign-up or e-mail capture to exit the ad display. Film ads that have a depressing emotional factor to gain sympathy. Increase your ad’s pacing to capture attention and keep it longer. […]
Custom Intent audiences reach users that bought a product in the last seven days. Custom Intent audiences reach users who recently searched on Google. Custom Intent audiences reach users residing in specific regions of the country. Custom Intent audiences reach users who clicked one of your ads. Download Google Ads Video Certification Exam Answers (PDF)