Leigh’s client, a car dealership, asks her to reach highly qualified consumers ready to make a purchase. Which Intent audience on YouTube should Leigh use?

Which of YouTube’s awareness ad formats is designed to show video ads on websites outside of Youtube?

Outstream video TrueView for reach Bumper ads Video masthead Download Google Ads Video Certification Exam Answers (PDF)

How does an advertiser benefit from using Google Surveys?

Google Surveys can see what people are searching for and find related topics. Google Surveys can validate the advertiser’s idea through the world’s largest focus group. Google Surveys can discover the top questions the advertiser’s target audience is Google Surveys can plan an ad campaign by trendspotting and nowcasting. Download Google Ads Video Certification Exam […]

A YouTube advertiser is looking to drive direct response objectives. Reyna, a YouTube Googler, explains that YouTube for action combines formats powered by Smart Bidding with intent-rich audiences and measurement capabilities that can help turn engagement on YouTube into the actions that matter most. What actions does YouTube drive for advertisers?

YouTube drives actions focused on apps, website activity, lead generation, and offline store visits. YouTube drives action based on bounce rates, return visits, scanned items, and cookie delivery. YouTube drives actions focused on upselling, reselling, barter dealing, and price-matching sales. YouTube drives action based on the time of visit, page views, downloads, and IP address lookups. Download […]