They’re purchased on a cost-per-view basis. They’re available on YouTube and Google Search. They’re designed for a mobile-first world. They have the lowest CPM among outstream formats. Download Google Ads Video Certification Exam Answers (PDF)
Users choose YouTub to engage with their favorite creators Users choose YouTube to access a local cable provider. Users choose YouTube to play games across platforms. Users choose YouTube for rich and diverse content. Download Google Ads Video Certification Exam Answers (PDF)
Ads that include the product on-screen had higher ad recall. Stronger brand response is found from ads that are viewable only, as compared to ads that are viewable and audible. Ads with a person speaking directly to camera had lower ad recall. Text slides, subtitles, and voiceovers are associated with higher brand awareness. Six-second ads on YouTube […]